G. M. Baker - Author

Tag: blog

Newsletter vs. Blog

Ever since my publisher told me I should start a newsletter, I have been trying to figure out how it would be different from a blog. I know how to blog. I maintained a content strategy / technical communication blog for years. It did a lot for my content strategy career, it helped launch my two content strategy books, and it still attracts hundreds of views a week despite my not having posted anything there in a few years. It had a pretty decent roster of followers. When I switched to fiction, I thought I would just do the same thing for my fiction career with this blog. But my publisher says newsletters are what sells books, which is why there is a newsletter signup form right next to the blog subscription form in the sidebar and footer of this page. (Please do sign up to either or both!)

So now I have to figure out if what I learned about blogging applies to newsletters, or if they are really just the same thing in different guises.

On the Presumption of Writer Blogs

Hi. I’m a novelist. You’ve never heard of me. Read my blog.

Because that’s the game here, isn’t it. Writers set up blogs because we are told we need a platform. We need followers We need to be someone. It’s the same Catch-22 as looking for your first job. You need experience to get a job. You need a job to get experience. A writer needs readers to get published, and they need to be published to get readers.

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